How to be a successful business person without losing the heart and soul of birth work:

As you begin your journey to support clients through pregnancy, birth and postpartum you will simultaneously begin a journey as an entrepreneur and business.  When you are ready to dive into your practice, you will need ESSENTIAL business savvy, skills and tools.  Birth work is heart work, but it is still work.  In order to thrive as a birthworker, you must start your practice effectively and correctly. This business course is an invaluable component of becoming who YOU are as a birthworker.

Business Essentials: Birthing Your Business

About this course:

Objective:

The objective of the course Business Essentials: Birthing Your Business is to provide students with the tools they will need to create their own birth businesses in a way that is tangible and easy to apply, setting them up for success from the start. 

Cornerstone Labor & Birth Doulas are internationally recognized as leaders in birth justice and advocacy.  Cornerstone Doulas provide continuous unbiased, client-centered support throughout the reproductive lifespan. This support focuses on the whole person, family and community and encompasses emotional, physical, psychosocial, and educational support techniques. Cornerstone doulas employ individualized supportive communication, culturally responsive care, hands-on therapeutic techniques and an equitable approach with all clients.

Course outline:

  • Values and Energy Exchange

  • Essential Elements of Branding

  • Setting up your Business Legally

  • Taxes & what you really need to know

  • Accounting & Finance

  • Defining your Target Marketing

  • Creating a Strategic Marketing Plan 

  • Purposeful Networking

  • Preparing for Interview Success

  • Confirming the Client

  • Sustainability: A Plan for Longevity & Success

  • Writing your Five Year Strategic Business Plan

  • Building Strategic Alliances & Partnerships

  • Mentorship & Accountability

Course instructor: Jazz-Ylaine Baptiste, B.S. Management, Georgia Tech

 

This course is offered online in our virtual Zoom classroom and is required for labor doula and full spectrum birthkeepers certification.

 

Class meets on Mondays from 9:00 - 11:00a.m. on the following dates:

 

March 16, 23, 30, April 6, 13, 20

Dates, locations and fees:

$399 investment for full 6 week online course.

March 16, 23, 30, April 6, 13, 20 from 9am-11am PST in our live online Zoom classroom.

Sign up here.

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